Three Ways SEO Can Help Your Business

seo to help your business

Search engine optimization (SEO) is the process of optimizing your website so that it ranks as high as possible in the search results. There are a number of benefits associated with SEO including the following:

1. A high search engine ranking builds instant credibility.

There is a common perception that the sites that are listed at the top of the search results are the most trustworthy. In general, people put a lot of faith in the search engines’ ability to identify the top Las Vegas businesses within a particular industry. If you can get your business into one of these top spots, it gives people the impression that you are an industry leader. This in turn can build instant trust and credibility, making it easier for you to convert visitors into customers or clients.

2. Optimizing your website can dramatically boost traffic.

Before you can make any sales or gain any new clients, people have to be able to find your site. For many businesses, this means spending a fortune on advertising to try to get the word out about their products or services. Unfortunately, with this marketing model, as soon as you stop spending money on ads, your traffic dries up.

A better option is to optimize your website for the search engines to get it listed as high as possible in the search results. Although search engine optimization requires an initial investment, the money you spend optimizing your site can continue to pay off for years to come.

3. Search engine optimization helps you connect with highly targeted visitors.

The main goal of the search engines is to provide people with sites that are a perfect match for the keywords and phrases that they are searching for. What this means for you as a business owner is that the people who find your website through the search results are most likely looking for the exact products and services that you provide. For example, if you live in Las Vegas and you are looking for “Las Vegas SEO“, wouldn’t this mean that you are looking for someone who provides search engine optimization there? Getting such highly targeted traffic is difficult, if not impossible, to accomplish through other traffic generation methods.

Success on the Internet starts with building a high quality website that provides your customers with the products or information that they need. Once your site is in place, your focus should shift to driving as much targeted traffic as possible to your page. One of the most effective ways to do this is through search engine optimization. When done properly, SEO can help solidify your online reputation, boost your web traffic and connect you with highly targeted visitors. This in turn can help you grow your Las Vegas business, improving your bottom line as a result.

What is a Perfect Pancake?

When I was growing up, my mom would make pancakes – often, as many times as possible.  Why?  because my father loved them.  He loved them so much that he used to say every single time mom made them for him, “Now that is a perfect pancake.”

It turned into something beyond pancakes though.  It turned into a saying he used for everything he saw, whenever he saw something that he wanted to praise.

A nice car?  A perfect pancake.

A big fish he caught?  Perfect pancake.

His favourite though was whenever he saw roadkill.  “Now THAT is a perfect pancake.”

So I dedicate this site to him.  This site may not be about pancakes, or fish, or cars – in fact its about all things internet marketing and web design.  What you’ll read here is my search for a perfect pancake of ideas for how to use the internet to your best advantage.  So enjoy.  And have a perfect pancake on me.